B&Q prototype design
& build for Gardman
As part of their Wild Bird Care range review
proposal for B&Q, Gardman invited us to
design and develop a merchandising
solution to suit existing B&Q equipment.
First, we conducted a detailed range
analysis based upon sales data to determine
the optimum use of space. Then, working
within existing Wild Bird Care brand
guidelines, we designed and developed a kit
of display parts and POS to transform the
warehouse racking into a clearly segmented
Wild Bird Care proposition.
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